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:''But man's resourcefulness goes beyond simply protecting a belief. Suppose an individual believes something with his whole heart; suppose further that he has a commitment to this belief and he has taken irrevocable actions because of it; finally, suppose that he is presented with evidence, unequivocal and undeniable evidence, that his belief is wrong: '''what will happen?''' The individual will frequently emerge, not only unshaken but even more convinced of the truth of his beliefs than ever before. Indeed, he may even show a new fervor for convincing and converting other people to his view. <ref>Festinger, Leon; Henry W. Riecken, Stanley Schachter (1956). ''When Prophecy Fails: A Social and Psychological Study of a Modern Group that Predicted the Destruction of the World.'' University of Minnesota Press. ISBN 1-59147-727-1.</ref> | :''But man's resourcefulness goes beyond simply protecting a belief. Suppose an individual believes something with his whole heart; suppose further that he has a commitment to this belief and he has taken irrevocable actions because of it; finally, suppose that he is presented with evidence, unequivocal and undeniable evidence, that his belief is wrong: '''what will happen?''' The individual will frequently emerge, not only unshaken but even more convinced of the truth of his beliefs than ever before. Indeed, he may even show a new fervor for convincing and converting other people to his view. <ref>Festinger, Leon; Henry W. Riecken, Stanley Schachter (1956). ''When Prophecy Fails: A Social and Psychological Study of a Modern Group that Predicted the Destruction of the World.'' University of Minnesota Press. ISBN 1-59147-727-1.</ref> | ||
'''Cognitive dissonance''' is a term used in psychology to describe the feeling of discomfort when one is confronted with facts or information that is in conflict with a firmly held belief. In a '''state of dissonance''', people may sometimes feel "disequilibrium": '''frustration, unsettled, dread, guilt, anger, embarrassment, anxiety, etc.''' And this feeling isn’t just in our minds; it creates measurable physical tension which can result is us actually feeling ill. [https://therapyinanutshell.com/skill-22-cognitive-dissonance-mind-the-gap/ Cognitive Dissonance - Wikipedia]</ref> | '''Cognitive dissonance''' is a term used in psychology to describe the feeling of discomfort when one is confronted with facts or information that is in conflict with a firmly held belief. In a '''state of dissonance''', people may sometimes feel "disequilibrium": '''frustration, unsettled, dread, guilt, anger, embarrassment, anxiety, etc.''' And this feeling isn’t just in our minds; it creates measurable physical tension which can result is us actually feeling ill. <ref>[https://therapyinanutshell.com/skill-22-cognitive-dissonance-mind-the-gap/ Cognitive Dissonance - Wikipedia]</ref> | ||
In the 1950s, Leon Festinger proposed the theory of cognitive dissonance. Festinger observed that when a person held a belief that was later disproved, the individual held the belief more strongly afterward if certain conditions were present. | In the 1950s, Leon Festinger proposed the theory of cognitive dissonance. Festinger observed that when a person held a belief that was later disproved, the individual held the belief more strongly afterward if certain conditions were present. |