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==You need to speak to the elephant==
==You need to speak to the elephant==


The conventional wisdom in psychology, in fact, is that the brain has two independent systems at work at all times. First, there’s what we called the emotional side. It’s the part of you that is instinctive, that feels pain and pleasure. Second, there’s the rational side, also known as the reflective or conscious system. It’s the part of you that deliberates and analyzes and looks into the future.<ref>Heath, Chip; Heath, Dan. Switch (p. 6). Crown. Kindle Edition.</ref>
The conventional wisdom in psychology is that the brain has two independent systems at work at all times. First, there’s what we called the emotional side. It’s the part of you that is instinctive, that feels pain and pleasure. Second, there’s the rational side, also known as the reflective or conscious system. It’s the part of you that deliberates and analyzes and looks into the future.<ref>Heath, Chip; Heath, Dan. Switch (p. 6). Crown. Kindle Edition.</ref>


Jonathan Haidt describes this in his book, The Happiness Hypothesis, as the Elephant (emotional self) and the Rider (rational self).  Like a rider on the back of an elephant, the conscious, reasoning part of the mind has only limited control of what the elephant does.  Reason and emotion must both work together to create intelligent behavior, but emotion (a major part of the elephant) does most of the work.  The elephant includes the gut feelings, visceral reactions, emotions, and intuitions that comprise much of the automatic system. The elephant and the rider each have their own intelligence, and when they work together well they enable the unique brilliance of human beings. But they don’t always work together well.<ref>Haidt, Jonathan. The Happiness Hypothesis (p. 10-34). Basic Books. Kindle Edition.</ref>
Jonathan Haidt describes this in his book, The Happiness Hypothesis, as the Elephant (emotional self) and the Rider (rational self).  Like a rider on the back of an elephant, the conscious, reasoning part of the mind has only limited control of what the elephant does.  Reason and emotion must both work together to create intelligent behavior, but emotion (a major part of the elephant) does most of the work.  The elephant includes the gut feelings, visceral reactions, emotions, and intuitions that comprise much of the automatic system. The elephant and the rider each have their own intelligence, and when they work together well they enable the unique brilliance of human beings. But they don’t always work together well.<ref>Haidt, Jonathan. The Happiness Hypothesis (p. 10-34). Basic Books. Kindle Edition.</ref>