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'''Cognitive dissonance''' is a term used in psychology to describe the feeling of discomfort when one is confronted with facts or information that is in conflict with a firmly held belief. In a '''state of dissonance''', people may sometimes feel "disequilibrium": '''frustration, nausea, dread, guilt, anger, embarrassment, anxiety, etc.'''<ref>[http://en.wikipedia.org/wiki/Cognitive_dissonance Cognitive Dissonance - Wikipedia]</ref> | '''Cognitive dissonance''' is a term used in psychology to describe the feeling of discomfort when one is confronted with facts or information that is in conflict with a firmly held belief. In a '''state of dissonance''', people may sometimes feel "disequilibrium": '''frustration, nausea, dread, guilt, anger, embarrassment, anxiety, etc.'''<ref>[http://en.wikipedia.org/wiki/Cognitive_dissonance Cognitive Dissonance - Wikipedia]</ref> | ||
In the 1950s, Leon Festinger proposed the theory of cognitive dissonance. Festinger observed that when a person held a belief that was later disproved, the individual held the belief more strongly afterward. | In the 1950s, Leon Festinger proposed the theory of cognitive dissonance. Festinger observed that when a person held a belief that was later disproved, the individual held the belief more strongly afterward if certain conditions were present. | ||
Cognitive dissonance theory is simple. An individual holds | Cognitive dissonance theory is simple. An individual holds a particular strongly held belief (e.g., I believe that William Branham is a prophet). They are presented with clear evidence to the contrary (e.g. some of William Branham's visions failed). Conflicting information creates dissonance, a state of anxiety that the individual is motivated to reduce or at least not increase. The mental distress causes changes in the individual’s behavior (e.g. getting angry) or beliefs (e.g. the believe the message more strongly). They may also seek limit exposure to the negative information (e.g. they stop reading this website). | ||
The amount of dissonance indicates the importance of the beliefs to the person. Beliefs that are held strongly are capable of arousing more dissonance than | The amount of dissonance indicates the importance of the beliefs to the person. Beliefs that are held strongly are capable of arousing more dissonance than less important beliefs. | ||
Dissonance may be reduced by changing behavior, altering a belief, or adding a new one. When the person makes a decision where the alternate choices each have positive and negative aspects, dissonance may result from the decision.<ref>David G. Benner and Peter C. Hill, eds., Baker Encyclopedia of Psychology & Counseling, Baker Reference Library (Grand Rapids, MI: Baker Books, 1999), 220.</ref> | Dissonance may be reduced by changing behavior, altering a belief, or adding a new one. When the person makes a decision where the alternate choices each have positive and negative aspects, dissonance may result from the decision.<ref>David G. Benner and Peter C. Hill, eds., Baker Encyclopedia of Psychology & Counseling, Baker Reference Library (Grand Rapids, MI: Baker Books, 1999), 220.</ref> |