Cognitive Dissonance: Difference between revisions

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    =Dissonance Reduction=
    =Dissonance Reduction=


    People have a bias to seek consonance between their expectations and reality. People engage in a process termed "dissonance reduction", which can be achieved in one of three ways:  
    People want to harmony between their expectations and reality. When cognitive dissonance appears, they engage in a process termed "dissonance reduction", which can be achieved in one of three ways:  


    :(1) lowering the importance of one of the discordant factors,  
    :(1) lowering the importance of one of the discordant factors,  
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