How to help those in the message: Difference between revisions

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In fact, when you offer someone in the message undeniable proof that the message is false, they will generally believe the message more intensely and fanatically then they did previously.  This is a direct result of [[Cognitive Dissonance|cognitive dissonance]].
In fact, when you offer someone in the message undeniable proof that the message is false, they will generally believe the message more intensely and fanatically then they did previously.  This is a direct result of [[Cognitive Dissonance|cognitive dissonance]].
Additionally, when someone in the message wants to believe something, they ask themselves whether it is possible to believe that thing. If they answer “yes,” they search for supporting evidence, and if they find even one piece of evidence, regardless of how tenuous or weak, they stop thinking. They have given themselves the permission to believe.
Conversely, when they don’t want to believe something, they ask themselves whether they have to believe it. If the answer is “no,” they search for opposing evidence, and if they find a single reason for doubt, regardless of how bad or weak that reason is, they reject the evidence.
That is what people in the message regularly do. They want an excuse to keep believing the message, so they find a poor poor excuse, even if they have to invent it, because it is something they can grab onto.


==You need to speak to the elephant==
==You need to speak to the elephant==