1 John 1:7
1 John 1:7 states:
William Branham believed that this passage taught if Christians did not walk in the light for their age, there was no forgiveness for sins. But is this what scripture really teaches?
The light of the hour
The Bible does not contain the phrase - "the light of the hour". Neither does it refer to the "light of the age", "word of the hour" or other similar expressions that were used by William Branham (see quotes below). These phrases that were so important to William Branham, in fact, have no basis in scripture.
What does 1 John 1:7 mean?
This passage reveals three things that are bound together in the Word of God and that cannot be separated. These are:
A question that must be asked is this - What is the status of people who claim the cleansing and protection of the blood, but who do not lead the kind of life that entitled them to receive it.
According to 1 John 1:7, the blood of Jesus Christ cleansing us is a consequence that follows after we have met a condition introduced by the word if: “If we are walking in the light.” Then two results follow:
Certain logical conclusions follow:
Unfortunately, many Christians deceive themselves about their right of access to the blood. They keep quoting the latter part of 1 John 1:7, but in many cases they have never fulfilled the condition preceded by “if ”: walking in the light as He is in the light.
Thus, the evidence that we are walking in the light is that we are in fellowship one with another: Out of fellowship, out of the light. Out of the light, no longer under the cleansing of the blood of Jesus.
Fellowship is two-directional. First, with God and, second, with our fellow believers. This makes fellowship with God, and with one another, of unique significance in our lives. The closer our fellowship, the brighter the light. As we mature in Christ, we come to a place where there are no longer any shadows, no dark corners, nothing swept under the rug, nothing covered up.
That is a very frightening place for the natural man! It is a place of transparency. But that is the only place where the blood of Jesus completely fulfills its function of cleansing. To claim the cleansing of the blood of Jesus without fulfilling these prior conditions is to make the blood cheap, and the blood of Jesus is not cheap. It is the most precious thing in the universe.
My dear brother or sister, you have no alternative but to come to the light. What does it mean to come to the light? Confess your sins, first to God and then to any person against whom you have sinned. Bring everything out into the open.
Is that a difficult thing for people to do? The answer is yes! The light seems so bright. We tend to recoil from it, saying: I could never bring that terrible thing out into the open—that awful memory, that guilty secret, that enslaving habit—I could not expose it to the light. The natural man shrinks from it. But the wonderful secret is this: When your sin is exposed to the light, the blood of Jesus washes it away and everything is clean.
God actually says this in Jeremiah 31:34: “I will forgive their iniquity, and their sin I will remember no more.”
God does not have a bad memory, but He does have a supernatural “eraser” that blots out the memory of sin once it has been forgiven.
On the other hand, if you do not bring your sin into the light, your sin remains. Consider once again this tremendous principle: The blood of Jesus cleanses only in the light.
Suppose that we have met the conditions: We are walking in the light, and we are in fellowship with our fellow believers. Then we have the right to make this testimony: The blood of Jesus Christ, God’s Son, is cleansing me, now and continually, from all sin.
It is very important to see that this is a continuing present tense. The blood cleanses continually as we walk continually in the light. They are two ongoing operations. Continuing to walk in the light, we continue to receive the cleansing of the blood. This is the total cleansing work of the blood.
So walking in the light has nothing to do with following William Branham's message but it has everything to do with loving your brothers and sisters in Christ.
The sad thing about the message is that it rarely reflects real love. You are accepted and "loved", if you agree with your church and with William Branham. But if you ask questions about the message, then there is no love and only rejection. This is not real love. This is not God's love.
Remember the words of Jesus in Luke 6:
Do message believers exhibit true Christian love? Agape love?
Look at how they treat those that disagree with them. Isn't the answer obvious?
Did William Branham add to the Bible?
William Branham stated:
John 1:7 makes no reference to walking in the "light of the hour". Why would William Branham point to himself and make belief in his message be the only thing that fulfills this scripture?
William Branham even dared to compare himself to Jesus Christ. He called Jesus Christ the "light of the hour" and then he went on to tell everyone that the message of William Branham was the message of the hour for today.
But this is not what 1 John 1:7 is talking about. It is not talking about following William Branham or any other man's message. It is talking about following Jesus Christ as the apostle John tells us:
Quotes of William Branham
Yes, sir, they believed, all the way along. So does Satan. Those Pharisees, who could condemn them, not believing? But they didn’t believe the Word for the hour. They were worshiping the glare of something else. It’s the same thing they’re doing today. See? They’re keeping up Luther’s predict-…traditions, or—or Wesley’s traditions, and the rest of them, the Pentecostal tradition. But what of the hour?
He was the same One was in all the apostles. And He is the same One that was in Jesus Christ, to manifest Himself there for that promised Word. And He is the same God today, the same Word, throwing Light upon the Word of the hour. God be merciful to us! Yes, sir. Believing God to interpret Himself, every Word to be vindicated! Yes, He is His Own interpreter.
Geographically, and also in the material, the scene is set. Isn't it time for God to come back in human flesh, "the Word that's sharper than a two-edged sword, and a discerner of the thoughts and intents of the heart," to appear on the scene, to make Jesus Christ the same yesterday, today, and forever! It's a promised Word that's been lotted for this day. We are living in this day, and God is here with us, to manifest that and make it true.'
If you are true seed, you will hear that Word; the Spirit will baptize you into the body of Christ, filling you and empowering you, and you will receive the Word for your day and age. See how clear the true evidence becomes when the Word is revealed to you? 
In every church age we hear these words, “He that hath an ear, let him hear what the Spirit saith unto the churches.” The Spirit gives the Word. If you have the Spirit you will hear the Word for your age, as those true Christians took the Word for their age.