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Our righteous minds readily shift into combat mode. Our own rider and the elephant work together smoothly to lob rhetorical grenades and fend off attacks. The performance may impress our friends and show allies that we are committed members of the anti-message team, but no matter how good our logic, it’s not going to change the minds of message followers if they are in combat mode too. | Our righteous minds readily shift into combat mode. Our own rider and the elephant work together smoothly to lob rhetorical grenades and fend off attacks. The performance may impress our friends and show allies that we are committed members of the anti-message team, but no matter how good our logic, it’s not going to change the minds of message followers if they are in combat mode too. | ||
Therefore, if you want to change a message follower’s mind about William Branham, talk to their elephant first. If you ask people to believe something that violates their intuitions, they will devote their efforts to finding an escape hatch — a reason to doubt your argument or conclusion. They will almost always succeed.<ref>Haidt, Jonathan. The Righteous Mind (p. 56-59). Knopf Doubleday Publishing Group. Kindle Edition. | Therefore, if you want to change a message follower’s mind about William Branham, talk to their elephant first. If you ask people to believe something that violates their intuitions, they will devote their efforts to finding an escape hatch — a reason to doubt your argument or conclusion. They will almost always succeed.<ref>Haidt, Jonathan. The Righteous Mind (p. 56-59). Knopf Doubleday Publishing Group. Kindle Edition.</ref> | ||
=Your friends and family in the message are afraid= | =Your friends and family in the message are afraid= |