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==Conditions required for cognitive dissonance== | ==Conditions required for cognitive dissonance== | ||
Festinger stated that five conditions must be present if someone is to become a more fervent believer after a failure or disconfirmation: | Festinger stated that '''five conditions must be present if someone is to become a more fervent believer''' after a failure or disconfirmation: | ||
#A belief must be held with deep conviction and it must have some relevance to action, that is, to what the believer does or how he or she behaves. | #A belief must be held with deep conviction and it must have some relevance to action, that is, to what the believer does or how he or she behaves. |